River Run Bancorp announced the promotion of Jennifer Eastman to Vice President, Advertising & Social Media Manager, recognizing her leadership in advancing the organization’s marketing strategy and brand presence across its banking platforms.
Eastman is based at the Stadium Branch of Pentucket Bank and plays a key role in developing and managing paid advertising campaigns, social media strategy, and integrated marketing initiatives designed to strengthen brand awareness and customer engagement.
In her role, Eastman oversees media buying and vendor relationships, manages advertising budgets and campaign planning, and leads the social media strategy for River Run and its banks. She also ensures brand consistency across branch signage and digital channels while supporting community relations and public-facing marketing initiatives.
“Jen has demonstrated exceptional leadership, creativity and strategic insight in strengthening our brands and expanding our digital presence,” said Vickie Routhier, Chief Marketing Officer. “Her ability to connect our banks with customers and communities through thoughtful campaigns and storytelling has made a meaningful impact across the River Run organization.”
“I’m passionate about creating meaningful connections that help customers and communities better understand what we offer—not just as a bank, but as a committed community partner,” said Eastman. “In my expanded role, I’m excited to bring the perspective and skills I’ve gained through my diverse background to continue building on that work.”
Eastman holds a Bachelor of Liberal Arts in Writing and Psychology and a Master of Public Administration from the University of Massachusetts Lowell, and she is a graduate of the Northern New England School of Banking leadership program.
She resides in Newton, New Hampshire, with her spouse, Aaron, their children Meghan and Eve, and their dogs Cooper and Callie. Eastman is also active in the community, serving as co-chair of the Winning Opportunities for Women committee at the Greater Haverhill Chamber of Commerce and as a member of the Exchange Club of Haverhill.
About River Run
River Run Bancorp, MHC is redefining the future of community banking by preserving the mutual banking model while empowering its affiliated banks to maintain their independent brands and deep local commitments. Established in 2023, and with collective assets of $3.6 Billion, River Run provides strategic support and shared resources to Newburyport Bank, Pentucket Bank, and Rollstone Bank & Trust, ensuring continued service excellence to their customers and communities, paired with strength, stability, and a personal touch. Alongside River Run Services, LLC, we are dedicated to sustaining community banking for generations to come.