River Run Bancorp, MHC, is pleased to announce that Stacey Bennett has joined River Run Services as Vice President, Performance Marketing Manager. River Run Services operates under the umbrella of River Run Bancorp and supports its affiliated banks Newburyport Bank, Pentucket Bank, and Rollstone Bank & Trust.
Stacey joins the River Run marketing organization, bringing more than 20 years of experience in digital marketing, performance strategy and measurement, and client and team leadership to her role. Stacey will lead integrated marketing campaign planning and execution, overseeing project management, marketing collateral, and creative partner relationships across River Run’s affiliated banks. She will work closely with internal teams to align marketing initiatives with business objectives, track key performance indicators and return on investment, and use data-driven insights to measure effectiveness, optimize campaigns, and identify opportunities for growth.
“Stacey understands how to turn marketing insights into meaningful results,” said Vickie Routhier, Senior Vice President, Chief Marketing Officer with River Run Bancorp, MHC. “Combined with her agency experience, strategic thinking, and creative approach, our team will continue connecting marketing investments to measurable outcomes. We’re very excited to welcome Stacey to the team.”
Stacey joins River Run from an agency where she was Senior Director, Digital Growth & Client Strategy. Her background will support River Run’s efforts to deliver cohesive, customer-focused marketing initiatives, while maintaining the distinct identities and community connections of its affiliated banks.
“I’m excited to join River Run and contribute to an organization that places such a strong emphasis on relationships and community,” Stacey said. “I look forward to learning more about our banks and the customers they serve, and finding new ways to make our marketing efforts more effective and meaningful.”
Stacey holds a Bachelor of Arts degree in Public Relations. She serves on the Board of the Saint Lawrence Literary Society and is a member of the Massachusetts Chapter of Patriot Riders. A resident of Ipswich, Massachusetts, Stacey enjoys spending time with her family, camping, skiing, traveling, and exploring the outdoors.
About River Run
River Run Bancorp, MHC, is redefining the future of community banking by preserving the mutual banking model while empowering its affiliated banks to maintain their independent brands, local leadership, and deep commitments to the communities they serve. Established in 2023, and with collective assets of approximately $3.6 billion, River Run provides strategic leadership, shared resources, and enterprise capabilities to Newburyport Bank, Pentucket Bank, and Rollstone Bank & Trust.
Through River Run Bancorp and River Run Services, LLC, the organization combines the strength, stability, resources, and capabilities of a larger banking organization with the personal relationships, local decision-making, and community commitment that have long defined its affiliated banks. River Run is committed to strengthening and sustaining mutual community banking for generations to come.